Experienced
- Qualitative research conducted for over 20 years
Both ...
- Business-to-business and consumer
What?
- New product development
- Product tests
- Packaging
- Pricing
- Name
- Brand strategy
- Strategic development
- Creative development
- Corporate image
- Promotional concept evaluation
- Questionnaire development and piloting
- Brainstorming
Where?
- UK and International
How?
- Focus groups
- Mini focus groups
- Extended focus groups
- Depth interviews
- Paired depth interviewers
- Telephone depth interviews
Mobile Groups
- We can take respondents to visit retail outlets etc and conduct the discussion in the actual shopping environment
Moderation and Depth Interviewing
- Undertaken by senior full-time practitioners who remain 'hands-on', undertaking the content analysis, preparing the report and making the presentation
- Rated highly by clients
- Available as a separate service
Problem Shared
- We will work closely with you throughout the project
Which markets?
- Food
- Drink
- Travel
- Tourism
- Automotive
- Retail
- Wholesale
- IT
- Telecoms
- Banking
- Finance
- Insurance
- Building societies
- Advertising
- Media
- Publishing
- Training
- Personnel
- Sport
- Leisure
- Home and garden
- DIY
- Confectionery
- Local government
- Housing
- Healthcare
- Social
- Environment
- Exhibitions
- Events
- Personal care products
- Cosmetics
- Charities
- Greetings cards
- Catalogues
- Paper
- Paper products
- Printing
- Building & Construction
Recruitment
- Business-to-business and consumer
The Qualitative Lab: Optional Viewing Facilities
- London (Wimbledon) and Manchester (Cheadle Hulme)
- Conveniently located for road, rail and air
- The UK's most experienced suburban facilities
- Large one-way mirror
- Audio and video recording
- Air conditioned
- Available for hire
- The Qualitative Lab
Contact
For more information please contact Peter Allan or Dave Ruston.