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ADVERTISING & MARCOMMS
Reveal the thoughts, feelings, and behaviours of your target audience, helping you to shape your creative strategy, to meet their desires, overcome frustrations, and identify motivations … OR how about concept testing/fine-tuning messaging at early stages with existing/new audiences? Perhaps you want to test which direction to move ahead with from early visuals? Or your client would like you to track effectiveness through pre/post launch evaluations?
Whatever it is, we can help ... let's chat!
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FOOD & DRINK
ALCOHOL & TOBACCO
BEAUTY & PERSONAL CARE
RETAIL INC. FASHION
OTHER FMCG
OTHER HOUSEHOLD PRODUCTS
ENTERTAINMENT & TECH
AUTOMOTIVE
TRAVEL & TOURISM
HOSPITALITY
PUBLIC SECTOR
CREATIVE
DEVELOPMENT
We provide purposeful design to get under the skin of potential audience(s), to help inspire your creative strategy. Using a rich mix of approaches (e.g. ethno, video diaries, socials, expert IDIs), we delve into their lives presenting to you a deep understanding of needs and motivators along with cultural and societal insights.
CONCEPT
TESTING
Our experienced research team uses both qual (e.g. online communities, focus groups) and quant (e.g. online, WhatsApp and in-person surveys) techniques, to test the impact of your messaging and storyboard options . We deliver actionable insights that reassure your clients and help you take you move your campaigns forward with confidence..
ADVERTISING
EFFECTIVENESS
We gather data on campaigns including pre/post launch awareness and/or evaluation(s), and longer term tracking. This evidence base enables you to make informed decisions and optimise campaign performance. We will visualise results for easy comprehension and sharing with clients, of course highlighting key take-aways.
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OUR
ETHOS
We cut out the background noise, connecting you directly to the thoughts, feelings, wants and needs of your target audience. We bring our energy and experience to every research project, becoming a friendly, expert extension to your team.. We are passionate about finding thought-provoking insights that allow you to make confident, informed decisions, driving positive change, contributing to and building on the success of your organisation.
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