The Phone Unit
We work with skilled telephone interviewing teams to speak to the people you need to reach, in households across the UK.
We take on full-service telephone projects from design (as a minimum scripting) to reporting (as a minimum data tabulations).
Nationwide
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Experienced consumer interviewers
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Day, evening & weekend capacity
Services
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Telephone interviews (CATI)
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Continuous tracking
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Mixed methodologies available (qual + quant)
Design
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Researcher input for research design where needed
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Design of questionnaire
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Piloting (Qual or Quant)
Quality
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Experienced project management
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Experienced interviewing teams
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Central briefings
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Close control throughout (hands-on management from senior personnel)
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Random spot checks (supervisory call monitoring / listening)
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Quality control call backs
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High quality, accurate deliverables
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Member of the MRS (the MRS Freephone number is provided to members of the public as needed)
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Member of ESOMAR, The Global Insights Community
Analysis
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Consistency of analysis, care of Plus Four's in-house team 'The Analysis Solution'
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Coding, tabulations
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Interim data runs available on request
Reporting
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Easy to read commentary
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Illustrative verbatim
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Clear graphs/visuals
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Actionable conclusions and recommendations
Full-service UK Market Research
Telephone Interviewing:
WHICH INDUSTRIES?
ADVERTISING ARTS AUTOMOTIVE BANKS & BUILDING SOCIETIES BEAUTY
BUILDING & CONSTRUCTION CHARITY COSMETICS & TOILETRIES DESIGN
DURABLES/WHITE & ELECTRICAL GOODS ENTERTAINMENT ENERGY/UTILITIES
ENVIRONMENT EVENTS & CONFERENCES FINANCE & INVESTMENT FOOD & DRINKS FMCG
GAMBLING HEALTHCARE HOME & GARDEN HR/EMPLOYEE INSURANCE INTERNATIONAL
INTERNET & SOCIAL MEDIA IT & TECHNOLOGY LOGISTICS MANUFACTURING
MEDIA - PRINT/BROADCAST MEMBERSHIP (LOYALTY) PR PUBLIC SECTOR RETAIL
SPORT, FITNESS & LEISURE TELECOMMS TOBACCO & E-CIGARETTES TOOLS & TRADES
TRAVEL & TOURISM