looking back at plusfour's history...
Plus Four Analysis Ltd established by current Managing Director, Peter Allan and three others, hence the name ‘Plus Four’!
Operated out of a flat in West Norwood well…it had to start somewhere!!
Launched the UK’s first suburban viewing facilities: ‘The Qualitative Lab’.
Launched the first viewing facility in the North; ‘The Qualitative Lab’ in Greater Manchester (sadly closed many decades later)
Company name changes to Plus Four Market Research Ltd
‘The Field Division’ grew to 25 regional supervisors and more than 700 interviewers nationwide
Re-located to a new Head Office, still within Wimbledon.
'The Qualitative Lab’ in the South moved alongside Head Office, meaning Plus Four is now conveniently operating from the same site.
Moved to 3 small offices over a shop in Morden.
5 permanent staff supported by home transcribers, coders and punch operators and a few field interviewers
Plus Four moves from Morden to Wimbledon.
15 permanent staff
research projects completed to date