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 The Field Division 

 

With a vastly experienced field management team, over 20 regional supervisors and more than 700 field interviewers, we offer extensive nationwide coverage.

 

Our quality measures mean that we have a reputation for delivering high-quality field research, to time, every time.

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We offer a wide range of interview methods (offline and online) and locations . . .you name it – we go there!

Market Research Fieldwork specialists:

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Nationwide

 

B2B & Consumer

  • Experience in a variety of B2B & consumer audiences 

  • Experienced, skilled executive interviewers

  • We reach the ‘hard to get’ people: directors, senior management, key decision makers

  • Day, evening & weekend capacity 

  • Note: B2B fieldwork is available for full-research projects only (and UK-only)

Services

  • All qualitative and quantitative methodologies available

  • Offline and online

  • Focus group recruitment

  • Face-to-face: on street, at location door-to-door/in home

  • Hall tests/CLTs, including product testing 

  • In-home trial / iHUTs

  • Workshops/consultation events

  • Diary 'homework', online blogs etc.

  • In store/exit interviews

  • Event evaluation

  • Car clinics

  • PAPI/CAPI/CAWI

  • Online set-up and survey hosting

  • Mixed methodologies available (qual + quant)
  • Access to our own viewing facility
Design

  • Researcher input for research design where needed

  • Design of questionnaire

  • Piloting (Qual or Quant)

Competitive & Timely

  • High quality research at competitive prices

  • Fast turnaround

Analysis

  • Consistency of analysis, care of Plus Four's in-house team 'The Analysis Solution'

  • Data entry, coding, tabulations

  • Interim data runs available on request

Reporting

  • Easy to read commentary

  • Illustrative verbatim

  • Clear graphs/visuals

  • Actionable conclusions and recommendations

Quality

  • MRS/AQR Recruiter Accreditation Scheme Certified (RAS)

  • Experienced project management 

  • Experienced interviewers

  • Thorough briefings

  • Close control throughout (hands-on management from senior personnel)

  • Random spot checks (supervisory call monitoring / listening)

  • 10% quality control call backs

  • Qualitative recruits are 100%          rescreened prior to participation

  • Data entry 100% double entered for quality control

  • High quality, accurate deliverables

  • Member of the MRS (the MRS Freephone number is provided to members of the public as needed)

  • Member of ESOMAR, The Global Insights Community

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LOCATION, LOCATION LOCATION...

 NATIONWIDE   UK   EUROPE   ASIA   USA   WORLDWIDE 

 ABERDEEN   BRADFORD   BRIGHTON   BRISTOL   BIRMINGHAM   CAMBRIDGE   CARDIFF   COVENTRY  DERBY   EDINBURGH   GLASGOW   HULL   KENT   LEEDS   LEICESTER   LIVERPOOL    

 LONDON/GREATER LONDON   MANCHESTER   MILTON KEYNES   NEWCASTLE  

 NORWICH   NOTTINGHAM   OXFORD   PORTSMOUTH   SHEFFIELD   SOUTHAMPTON                              SUNDERLAND   SURREY   SWANSEA   WAKEFIELD   YORK   WOLVERHAMPTON 

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