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 The B2B Connection 

 

Whatever business you are in, we make it our business to provide intelligent insight into your industry or market sector. 

 

With B2B experience across a wide variety of sectors, our team of professional executive researchers can gather insights from your target business audience.  We establish cooperation from the 'hard to get' people... and we can talk the talk.

UK & International

  • Qualitative & Quantitative research throughout the world: multi-national coordination

  • Mother-tongue interviewers working in the countries of your choice

  • Let us take care of coordinating the cultural, language and logistical challenges of international research

B2B & Consumer

  • Experience in a variety of B2B audiences 

  • Experienced, skilled executive interviewers

  • We reach the ‘hard to get’ people: directors, senior management, key decision makers

  • Day, evening & weekend capacity 

Services

  • All qualitative and quantitative methodologies available

  • Focus groups / group discussions

  • Telephone interviews / depths

  • Depth interviews (central locaton or at their home / office)

  • Online set-up and survey hosting

  • Mixed methodologies available (qual + quant)

Design

  • Researcher input for research design where needed

  • Design of discussion guide and any additional creative tasks that may bring further insight

  • Design of questionnaire 

  • Piloting (Qual or Quant)

Quality

  • Experienced project management and country managers

  • Experienced moderators/ interviewers

  • Thorough briefings

  • Close control throughout (hands-on management from senior personnel)

  • 10% quality control call backs

  • Where we are responsible for recruitment, respondents are 100% re-screened prior to participation

  • Data entry 100% double entered for quality control

  • High quality, accurate deliverables

  • Member of the MRS

  • Member of ESOMAR, The Global Insights Community

 

Competitive & Timely

  • High quality research at competitive prices

  • Fast turnaround

Analysis

  • Consistency of analysis, care of Plus Four's in-house team 'The Analysis Solution'

  • Data entry, coding, tabulations

  • Interim data runs available on request

Reporting

  • Easy to read commentary

  • Illustrative verbatim

  • Clear graphs/visuals

  • Actionable conclusions and recommendations

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WHICH INDUSTRIES?

 ADVERTISING   ARTS   AUTOMOTIVE   BANKS & BUILDING SOCIETIES   BEAUTY  

 BUILDING & CONSTRUCTION   CHARITY   COSMETICS & TOILETRIES   DESIGN  

 DURABLES/WHITE & ELECTRICAL GOODS   ENTERTAINMENT   ENERGY/UTILITIES  

 ENVIRONMENT   EVENTS & CONFERENCES   FINANCE & INVESTMENT   FOOD & DRINKS   FMCG  

 GAMBLING   HEALTHCARE HOME & GARDEN   HR/EMPLOYEE   INSURANCE   INTERNATIONAL  

 INTERNET & SOCIAL MEDIA   IT & TECHNOLOGY   LOGISTICS   MANUFACTURING  

 MEDIA - PRINT/BROADCAST   MEMBERSHIP (LOYALTY)   PR   PUBLIC SECTOR   RETAIL  

 SPORT, FITNESS & LEISURE   TELECOMMS   TOBACCO & E-CIGARETTES   TOOLS & TRADES  

 TRAVEL & TOURISM 

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