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Clients value the hands-on approach we adopt for all projects. In the UK we moderate all focus groups and IDIs ourselves (both offline and online) - and we recruit and double-screen respondents ourselves too. This approach brings added value to clients, with reporting benefitting from first-hand experience.

 

Experts in the full range of qualitative research methodologies, our team of specialists will design a bespoke programme, tailoring offline and online methodologies to your specific needs.

 

If you don't require full service, we can still help you with recruitment, moderation, interviewing, using The Qualitative Lab (our viewing facility) or a variety of online platforms.

 The Qualitative Centre 

UK & International

  • Research throughout the world: multi-national coordination

  • Mother-tongue interviewers working in the countries of your choice

  • Let us take care of coordinating the cultural, language and logistical challenges of international research

B2B & Consumer

  • Experience in a variety of B2B & consumer audiences 

  • Skilled qualitative moderators and executive interviewers in-house

  • We reach the ‘hard to get’ people: directors, senior management, key decision makers

  • Day, evening & weekend capacity 

Services

  • All qualitative (and quantitative) methodologies available

  • Offline and online

  • Focus groups / group discussions

  • Telephone depths

  • Workshops / consultation events

  • Depth interviews (central location or at their home / office)

  • Diary 'homework', online blogs etc,

  • Ethnography, observation

  • Mixed methodologies available (qual + quant)

Design

  • Researcher input for research design where needed

  • Design of discussion guide and any additional creative tasks that may bring further insight

  • Piloting (Qual or Quant)

Competitive & Timely

  • High quality research at competitive prices

  • Fast turnaround

Reporting

  • Easy to read commentary

  • Illustrative verbatim

  • Actionable conclusions and recommendations

 

Quality 

  • Experienced moderators/ interviewers

  • Close control throughout (hands-on management from senior personnel)

  • Where we are responsible for recruitment, respondents are 100% re-screened prior to participation

  • High quality deliverables

  • Member of the MRS

  • Member of ESOMAR, The Global Insights Community

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WHICH SERVICES?

 AD TESTING   BRAINSTORMING   BRANDING   B2B   COMMUNICATION   CONCEPT TESTING 

 CORPORATE IMAGE   CREATIVE DEVELOPMENT   CUSTOMER SATISFACTION   MOTIVATIONS  

 NEW PRODUCT DEVELOPMENT   PACKAGING DESIGN   POS   POSITIONING   PRICING  

 PRODUCT TESTING   SOCIAL RESEARCH   USAGE & ATTITUDE  

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