USEFUL LINKS

PLUS FOUR MARKET RESEARCH LTD

LONDON

Brook House

35a South Park Road

London SW19 8RR

+44 (0)20 8254 4444

info@plus4.co.uk

Registered in England No: 1005739 VAT NO: GB 216 6645 59

 

Besides managing the company, Peter’s role in Plus Four remains very much as hands-on as it has been since he founded the company more than 30 years ago.  He personally moderates groups, and manages research projects throughout the UK, Europe and Worldwide.

 

Peter has steered the company through  20,000+ research projects, both qualitative and quantitative, He is renowned for his excellent ‘real world’ advice and for taking on the more ‘challenging’ projects both in the private sector, across a wide range of industries, and the public sector.

 

Peter is a member of the MRS, ESOMAR, AQR and IOD

Peter Allan Managing Director

 AD TESTING 

Super-skill:

Frank ‘real world’ advice based on his extensive experience, Peter can tell you exactly what can be achieved within the limitations of time and budgets and how to get the most from your research. He also has a reputation for taking on and succeeding with the projects that others shy away from!

 

Passions & Interests:

Sports – watching and playing!  A keen korfball enthusiast and past Chairman of the British Korfball Association, an ardent West Ham United follower (home & away!) and a global marathon runner (London, Athens, New York)... ‘If my knee hadn’t given up I’d still be running them!’

 

Fantasy Dinner guests:

  • Nelson Mandela… a man whose courage changed the world. I was fortunate enough to be at the World Cup final in South Africa when he entered the stadium to appropriate acclaim

  • Muhammad Ali… charisma personified. I saw him going up the steps outside the old Wembley Stadium when he turned and waved to those of us in Wembley Way acknowledging his presence…a crescendo of sound and hero worship

  • Bobby Moore… a key person in the history of West Ham Football Club and the World Cup winning captain. I was lucky enough to see him play on many occasions

 

Desert Island Luxury Item:

Binoculars to enjoy the wild life….and to keep an eye out for the ship coming to rescue me!

Barbara Pollard Finance Director

Barbara has been with Plus Four for more than 30 years, and in the position of Finance Director for around 25 years. As well as keeping a sharp eye on budgets and performance she also oversees the HR operation for all the divisions of Plus Four. Her role is a pivotal one within the company encompassing all areas of the business. Barbara ensures that everything (from budgets to birthday cakes) runs seamlessly at Plus Four.

 

Super-skill:

Being the ultimate ‘go-to’ person. Her experience means that no matter how complicated the question she always has the answer… or will get it!

 

Passions & Interests:

Grandchildren, gardening, reading, theatre, dining out ... wouldn’t turn down an invitation to play golf in Barbados if someone was offering!

 

Fantasy Dinner guests:

  • Sheila Hancock... for her survivor spirit and knowledge of theatre and the arts

  • Alan Carr... rude but hilarious

  • John Lennon... romantic rebel with controversial ideas and a sense of humour

 

Desert Island Luxury Item:

Perfume. Perfume every time… must be expensive & preferably Dior! (editor: we feel that a few of our colleagues are not serious about escaping the island!)

 

Barry has been part of the Plus Four team since 1985 (or as he says ‘since market research was invented!’) when he took a junior DP position, and he has now been Director of the Analysis Solution for too many years to mention. He remains very much hands on in the day-to- day running of the in-house division which provides data processing and data entry services. Being so closely involved with his team and clients means that Barry is very aware of what clients both need and expect with regard to their data.

Barry Jetten Director, The Analysis Solution

Super-skill:

Finding the time and the humour to crack a joke (however bad) even when under intense pressure... Barry attributes this ability to remain calm in the most testing situations to the practise he gets as a father of five!

 

Passions & Interests:

Anything related to motor-sport, especially Formula 1, but real passion is for American muscle cars from the 40s. (Dream is to drive Route 66 in a 1949 Yellow Super Convertible!)

 

Fantasy Dinner guests:

  • David Attenborough... no one has visited more places on earth

  • Murray Walker... because he’s an F1 legend

  • Rick Mayall... his take on life was excellent!

 

Desert Island Luxury Item:

A pair of pliers (reference Tom Hanks with toothache and an ice skate!)

After gaining a BA (Hons) Degree in International Marketing Management and Spanish, Cara spent 4 years working in marketing across a variety of industries where she gained first hand experience in advertising, branding, product/service development and other marketing communications.

 

Cara initially began working with Plus Four on a temporary basis, managing The Phone Unit and projects within The Field Division. She joined Plus Four permanently in 2005 as a Research Executive and was at first trained to conduct depth interviews and later to moderate focus groups in The Qualitative Lab: she has now been moderating for 10 years, and has since progressed to Senior Research Executive, then Associate Director.

 

Cara is a member of the MRS.

Cara Allan Associate Director
 

Super-skill:

A moderating marvel... combined with a lightning speed puzzle-solving brain... Cara can work out how to overcome the most complicated of research logistics.

 

Passions & Interests:

Travel (lived and worked in Spain and Mexico, backpacked around South America and Australasia), Korfball (playing as well as running the youth section: aged 6-16), and trying anything new – from immersive theatre to Dans le Noir (...we believe this means dining in the dark?!)

 

Fantasy Dinner guests:

  • Louisa May Alcott... to see if she envisaged life for women to be as it is now when she penned ‘Little Women’

  • Elton John... in the hope he would turn the evening into a full-scale ‘White Tie & Tiara’ Ball

  • Ant & Dec... for the giggles

 

Desert Island Luxury Item:

A towel. As described in ‘Hitchhikers Guide to the Galaxy’; ‘you can wrap it around you for warmth... you can lie on it on the brilliant marble-sanded beaches... you can sleep under it beneath the stars...use it to sail a mini raft... wet it for use in hand-to-hand combat...wrap it round your head to ward off noxious fumes... wave it in emergencies as a distress signal... and of course dry yourself off with it’

 

Chris Melotte Field Manager

Chris joined the Plus Four family in 2004 in The Field Division, working with the team to co-ordinate Plus Four’s UK nationwide field force of 26 Supervisors and over 700 interviewers to complete fieldwork and recruitment projects on behalf of Plus Four and other agencies. Chris left Plus Four in 2008 and gained further experience at a number of leading agencies, before returning to the fold in 2014, now as Field Manager. 

 

Super-skill:

Pulling off seemingly impossible projects! With the help of his field experience and our field team, he has the ability to make light work of even the most challenging of briefs and shortest of timescales... but he likes the easier projects too!

 

Passions & Interests:

Huge love and passion of films, television and music, exploring London. Going to the gym and playing football... ‘when the body and soul can take it!’

 

Fantasy Dinner guests:

  • Kenneth Williams... his brilliant story telling will keep us entertained

  • Frank Sinatra... for the musical entertainment

  • Marilyn Monroe... need you ask why?!

 

Desert Island Luxury Item:

A television ‘hopefully I can pick up the channels!’   (.editor: never mind the channels, we assume Chris can create his own electricity?)

 

Renata has a BA in English Philology (…yes it is Philology not Philosophy or Theology… we googled it too!) and an MA in Sociology. Renata has more than 7 year’s data processing experience with previous roles at well-known specialist agencies in the UK and abroad. Renata joined ‘The Analysis Solution’ at Plus Four in 2013 and is an invaluable member of the team. 

 

Renata Laukaityte Senior Data Processing Executive
 

Super-skill:

Superb under pressure even on the most challenging of projects. When all around you lose the plot, Renata is cool as a cucumber!

 

Passions & Interests:

Books, language learning courses, cinema but her real passion and what she spends her salary on is travel, travel...and more travel!

 

Fantasy Dinner guests:

  • Derek... because he’s amazing!

  • Darth Vader... because he’s amazing!

  • Fantastic Mr Fox… because he’s fantastic AND amazing!

 

Desert Island Luxury Item:

Hmmm… a book called ‘I can’t believe this is not a book on how to escape from a desert island’…or my hand cream as I cannot live without it!

After a successful apprenticeship with Plus Four, during which he achieved a BTEC in Software Development, Deni became a valued and permanent member of the Analysis Solution Team in 2012.   We can’t remember life pre-Deni!

 

Deni Hoxha Data Processing Executive
 

Super-skill:

Tech troubleshooting whiz – when the ‘turn it off and on again’ rule has been tried and failed, Deni works his magic!

 

Passions & Interests:

Darts, Tennis (playing and watching), watching UFC (Ultimate Fighting Championship) which is a mixed martial arts sport where competitors use a blend of fighting styles and skills.

 

Fantasy Dinner guests:

  • Russell Brand... for his interesting opinions and take on life

  • Casanova... to share stories and experiences and give some tips! (… who’s giving tips to who?)

  • Shabba Ranks... so he can sing ‘Mr Loverman’ live, in honour of the other two

 

Desert Island Luxury Item:

Sunglasses... ‘Well, you’ve got to look cool haven’t you?!’  (... does Deni know no-one else is there?)

 
Keeley Ayling Junior Data Processing Executive & Data Entry Supervisor

The skilled data entry team at Plus Four has been operating under Keeley’s close supervision since she joined the company in 2002. The fact that all of the data entered by Plus Four is 100% verified means that her job is not an easy one. Keeley’s ability to make sure her and her team combine increasingly tight deadlines with accuracy means that Plus Four maintains its reputation for producing high quality data.

 

Super-skill:

Being able to accurately input data whilst having a conversation with her team about the next project... honestly it’s superhuman the way her fingers move so fast... they are a blur!

 

Passions & Interests:

Keeping fit with Zumba, watching TV soaps, helping to run a boxing club and travelling the country to watch her son compete.

 

Fantasy Dinner guests:

  • Floyd Mayweather... in the hope that he’ll take my son back to America with him!

  • Alan Carr... for the giggles

  • Danny Dyer... just because...

 

Desert Island Luxury Item:

Handcream. I just hate the feeling of dry hands! 

 
Paula Perez Business Development and Marketing Manager

Paula came to Plus Four in 2008, after a successful 15 year career in local press/media, spanning Advertising Sales, Account Management, Media Sales Team Management to a senior level, and Recruitment/Career Development/Training. Paula is responsible for marketing and business development for the Plus Four divisions. 

Super-skill:

Capacity for constant communication! Talking, writing, visualising… by e-mail, telephone, digital media or face to face... she really doesn’t mind how! (…chances are that if you’re reading this then she’s already reached you!)

 

Passions & Interests:

Calligraphy (combines love of writing with poetry and art), devoted ‘Girls night’ attendee (lots of chatting!) and a sucker for a special offer... spa day, afternoon tea, theatre, ‘experiences’ etc. Reading – anything, anytime, anywhere and (confession time) social media checking and updating! Exercising – my own versions of C25K and Pilates – a full 45 minutes where I don’t speak to anyone and just concentrate on breathing and stretching!  My family.

 

Fantasy Dinner guests:

  • Elvis Presley (younger years)... to sing & play guitar for us and just generally look good!

  • Ronnie Barker... to make us laugh and remind me of my favourite childhood TV programmes – if he could face-time David Jason it would be a bonus!

  • Oprah Winfrey... as strong woman who has triumphed over adversity and kept a sense of humour, plus she could keep the conversation going with stories of those she’s interviewed and let us into the secrets of her financial success

 

Desert Island Luxury Item:

My enormous white fluffy towelling dressing gown... all the uses of a towel (tent, sun canopy, dry with it, lay on it, wave it around, wind shelter), but with sleeves and a hood for protection and ‘wrap-me-up’ comfort. The belt could be useful too and did I mention that it has two big pockets in which I always keep a picture of my family, penknife, water purifying tablets, a mirror (for signals & fire - not vanity of course!) matches, sun cream, i-pod and kindle with solar chargers, and... I’ve over thought this haven’t I?!

 

Denise Hodgson Accounts Manager

Starting initially in The Field Division, Denise has been with Plus Four for nearly 30 years, and as Accounts Manager she has been making sure the books balance for the whole company for over 25 years. This requires extreme organisation and efficiency which is why Denise is so good at it! 

 

 

Super-skill:

Sensing an accounts discrepancy from 100 paces and having a desk so tidy that mere mortals can only dream that maybe one day they too will have one like it!

 

Passions & Interests:

Theatre, Girls Brigade, Church, Holidays, Grandchildren... and combining as many of these together as often as possible!

 

Fantasy Dinner guests:

  • Cliff Richard... I have liked him and his music since I was a teenager and still go to all of his concerts!                            

  • Joe McElderry... a nice bloke - I liked watching him on X-Factor and bought his first album

  • Kate Middleton...I admire her as a person, her dress sense  - everything

 

Desert Island Luxury Item:

Soap and shampoo… must keep clean and tidy! 

Since 2002 Helena has been the ‘front line’ at Plus Four. For the majority, hers is the first voice heard, first face seen or e-mail response received upon contact with the company. As if this alone isn’t enough, Helena also provides administrative support for all of the Plus Four divisions – invoice chasing, postal mailings, respondent confirmations, presentation preparation...Helena does it all! 

 

Helena Adams Reception & Bookings Manager TQL
 

Super-skill:

Successfully multi-tasking and remaining cheerful all the while... and never saying ‘No, sorry I can’t, I don’t have time.

 

Passions & Interests:

Winter: keeping small garden neat & tidy.  Summer: enjoying said small neat and tidy garden. Painting (walls – not pictures!)…‘it’s therapeutic!’

 

Fantasy Dinner guests:

  • Dynamo... his magic/illusions are fascinating

  • Il Divo... love their voices

  • David Walliams... makes me chuckle

 

Desert Island Luxury Item:

My mascara – I’m sorry but I can’t go anywhere without wearing mascara! (...we feel that a few of our colleagues are not serious about escaping the island!)